Do we still need record labels?
Are they even interested in making money from music anymore? Lady Gaga plugs 15 things in her new video. Dude, she even plugs a burger! That’s probably how they’re making money right now - buying up the burger joint, putting the burger in a music video and making loads of burger money.
Do you think those programmes and the internet have destroyed the mythology around popstars?
I don’t know. Again, there’s Lady Gaga - people say we’re similar, that we both mix all these things in the pot and spit them out differently, but she spits it out exactly the same! None of her music’s reflective of how weird she wants to be or thinks she is. She models herself on Grace Jones and Madonna, but the music sounds like 20-year-old Ibiza music, you know? She’s not progressive, but she’s a good mimic. She sounds more like me than I f*cking do! That’s a talent and she’s got a great team behind her, but she’s the industry last stab at making itself important - saying, ‘You need our money behind you, the endorsements, the stadiums’ Respect to her, she’s keeping a hundred thousand people in work, but my belief is: Do It Yourself.
How important are image and visuals to your music?
Very. But it’s not like “Haus of Gaga” (laughs). Me blindfolded with naked men feeding me apples and sh*t. Would you ever make a record for a Twilight soundtrack? They asked me. Luckily Jimmy [Iovine, chairmen of M.I.A.’s US label Interscope] had beef with the Twilight people, so he stepped in and told them to f*ck off.
Source:EW.com
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